Social media platforms have taken over the internet. There are more than 20 platforms available now that help not only large businesses, like Century21 or Re/Max, but small ones, like single agent businesses, to promote their brands on the online. Let’s start by saying that just because there are multiple social media platforms, this doesn’t mean that your real estate business needs to be on every single one of them. It is important to keep your target audience in mind and figure out which platforms work best for your business. Whether your audience is on Facebook, Twitter, Google+, LinkedIn, Instagram, Tumblr, YouTube, Pinterest, Snapchat, WhatsApp, Vine, or any of the other platforms, the social media dos and don’ts remain the same.