According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.
Here are 4 steps to get your twitter account started:
Step 1: Brand
Just like any other social media platform, your profile is the foundation of your success on social media. Ensure that you select a twitter username that reflects your brand. Your username is going to be seen by everyone, every time you post. In your Twitter bio, tell the Twitter world who you are and what you do. What makes you a better real estate agent than your competitors?
Step 2: Promote
Get your colleagues, friends, family, and past satisfied clients to follow you on Twitter and engage with you. The first people to help you build your brand on Twitter should come internally. Maybe one of your past clients uses Twitter also. Ask them to let their followers know that if they are looking for a great real estate agent that you should be their go-to.
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Step 3: Influencers
Use the Twitter search tool to find like-minded users, and follow them. Industry influencers are the people and companies that carry weight in your industry, such as real estate. These influencers have a large following and have the potential to send you a lot of traffic by retweeting your posts. You want these influencers to share your content or mention your business because this is how your twitter following is going to grow.
Step 4: Tweet and Engage
Tweeting, favoriting (liking), commenting, and retweeting on a regular basis shows that you are active on social media. If you only plan to tweet once a week or once a month, no one is going to want to engage with you. If you are concerned that you don’t have time to be active on your account, Z57 has a solution for you. PropertyPulse automates your marketing on Facebook, which you can also link to your Twitter account. Let Z57 do the work for you! If you are scheduling your own content, make sure that you are posting relevant and useful content that is going to interest your followers, and encourage them to engage with you. If one of your followers comments on a tweet, engage back. If one of your followers retweeted one of your tweets, (GREAT!), now comment and thank them for sharing your content. People like to know that their actions don’t go unnoticed.
Engaging with your followers on Twitter and staying up to date managing your profile will increase the possibility of gaining new clients. Get more out of your business marketing strategy by giving Twitter a try and watch your business grow!