Pennsylvania's Leading "As Seen on TV" Marketer Top Dog Direct Will Sponsor Local Olympics Hopeful Jamie Greubel

Pennsylvania-based Top Dog Direct,  the state’s leading manufacturer and marketer of “As Seen on TV” products, will sponsor local Olympic hopeful Jamie Greubel as she looks to bring home Olympic Gold in women’s bobsledding this February in Sochi.

Ranked third in the world, Greubel is a Newton, PA native and has been a member of the World Cup Bobsledding team since 2007. Displaying a Top Dog Direct logo on her helmet, she is currently competing in the Olympic trials in St. Moritz, Switzerland.  

“As a former athlete myself, I know the importance of community support and investment in helping someone like Jamie grow and develop. When we learned of her story, we felt that there were many qualities relative to performance and competition between athletics and the business world. We really could see an analogy with her quest and with what our people do everyday. We are so proud to sponsor Jamie on her road to Olympic gold. Her strength, determination and ambition are exactly the type of qualities we want to associate with Top Dog Direct,” said Top Dog Direct President Bill McAlister. “We are honored to be a part of Jamie’s team and we, along with everyone else in the community, will be rooting her on as she competes for national pride, and the opportunity to perform for her country in Sochi this February.”

Top Dog Direct is a newly formed entity that combines two direct response television (DRTV) leaders, Media Enterprises, Inc. and Plymouth Direct. Together they are credited with the successful development of innovative TV marketing formats for a host of popular new products, such as Urine Gone, Mighty Putty, Mighty Mend-it and Mighty Fixit, Stream Clean, and Tag Away. Top Dog Direct has unveiled Might Putty Purple (www.MightyPuttyPurple.com) and Night View NV Glasses (www.BuyNightView.com) for 2014.