New 422 Initiative Seeking Solutions To Traffic, Air Pollution

KING OF PRUSSIA, PA — A new initiative, "422 My Way," hopes to address the worsening traffic situation on the 422 corridor by promoting alternative travel methods.

The nonprofit Greater Valley Forge Transportation Management Association (GVF) hopes to improve things through outreach and education on vanpooling, carpooling, public transit, and biking. Driving alone, they note, is a part of the reason there are so many vehicles on the road.

More than 100,000 vehicles travel on 422 per day, GVF notes, and they also cite studies that reflect a 22 percent increase in auto-emissions in the Philadelphia area since 1990.

With places like King of Prussia, Malvern, and Phoenixville experiencing rapid development, and other alternatives like passenger rail still some time away even in the best case scenario, officials are looking for other soluations.

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The group is offering prizes to those who visit 422MyWay.com and take an online pledge to find an alternative option driving alone. On the page you'll find a number of other statistics and factoids, noting that bikes can be up to 50 percent faster than cars during rush hour, and that public transit is estimated to be 10 times safer per mile than driving alone.

"GVF wants to give people back their time, show them ways to save money through our engaging public information campaign and have some fun along the way through fun giveaway prizes," organizers said in a statement.

The initiative will officially launch on Friday, Nov. 8 with an event at the Philadelphia Expo Center at Oaks, running from 8:15 a.m. to 9 .m. Local state representatives Tim Briggs and Joe Ciresi will be on hand to speak, along with Montgomery County Commissioner Ken Lawrence and other local nonprofit, commerce, and tourism leaders.

The campaign will continue through May 2020.