Montgomery County Community College: Office Of Marketing And Communications Wins National Awards

Press release from the Montgomery County Community College:

Eric Devlin

July 6, 2021

The Montgomery County Community College Office of Marketing and Communications(MARCOM) was nationally recognized recently for the work it performed on several unique campaigns
in 2020.

MARCOM earned a gold Medallion Award from the National Council for Marketing and Public
Relations (NCMPR) for the “Carvertise: Painting the Town Montco” campaign. The project involved wrapping
cars with an advertisement for the College that included the tagline “Put Your Ambition
in Drive” next to an image of a student studying at a desk on the front driver’s-side
door.

(NCMPR)

MARCOM also won three 2020 Collegiate Advertising Awards. It received a gold award for the campaign “COVID-19 Pivot: Expect Stability
at Community College,” which described the multi-channel approach to marketing the
College during the pandemic. It won a gold award for the monthly President’s Report
e-newsletter, which documents the news from the College. Additionally, for the gray
tie-dye Monty T-shirt, the College received a bronze award.

Lastly, MARCOM received a bronze award from the College and University Public Relations
and Associated Professionals (CUPRAP) during its 2021 CUPRAP CUPPIE Awards. The team won in the electronic media category
for the President’s Report.

“The Marketing and Communications team is incredibly proud and grateful to receive
each of these prestigious awards,” said Holly Ann Clayton, Executive Director of Marketing
and Communications. “It is a testament to the Montco Family that each of these campaigns
was able to come together to spotlight the invaluable work being done to support our
students and the greater community as a whole.”

“Our team looks forward to new initiatives being implemented over the coming weeks,”
said Clayton, “and appreciates the recognition from NCMPR, CUPRAP, and Collegiate
Advertising Awards for the work we did over the past year.” 

The NCMPR Medallion Awards recognize outstanding achievement in design and communication
at community and technical colleges in each of NCMPR's seven districts. The regional
competition is exclusive to marketing and public relations professionals at two-year
colleges. District 1 includes: Connecticut, Delaware, District of Columbia, Maine,
Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode
Island, Vermont, the Canadian provinces of New Brunswick, Newfoundland, Nova Scotia,
Prince Edward Island and Quebec, and United Kingdom.

The Collegiate Advertising Awards program is an elite national program created to
honor today’s most talented marketing professionals for outstanding excellence in
all forms of advertising, marketing and promotion specific to higher education products
and services. The Collegiate Advertising Awards allows your marketing and advertising
efforts to compete against similarly sized colleges, universities and other educational
organizations from across the nation.  A wide range of categories cover virtually
all possible entries from branding, social media, recruiting and fund-raising to multi-media
campaigns, educational fairs, blogs and much more.

All entries are centralized for judging (per category) by a panel of design and education
marketing professionals with decades of combined experience. Entries are judged on:
Creativity, Layout/Design, Typography, Production, Quality & Overall Effectiveness.
The top scoring entries are then honored with the appropriate award depending on final
judges scores.

Judge’s Choice awards are presented to division winners receiving a perfect score
from the judges. Beautiful, Gold, Silver, and Bronze certificates are issued by both
Group and Category accordingly.

Since 2005, CUPRAP has been awarding CUPPIE Awards for creative excellence in marketing
and communications to the work of member institutions in the categories of advertising,
electronic media, print, public relations and marketing, writing and photography. 
The competition is open from October to December to members only and awards are presented
during the annual spring professional development conference. The competition is judged
by industry professionals who have no vested interest in the institutions nor the
work submitted.

This press release was produced by the Montgomery County Community College. The views expressed here are the author’s own.