Macy's Backstage To Open In Willow Grove Mall

WILLOW GROVE, PA — Macy's Backstage, a new "store within the store" at Macy's in Willow Grove Park Mall, will open up next month, officials announced.

The 15,800 square foot store will be located within the first level of the existing Macy's.

A grand opening event, which will include giveaways for the first 200 customers, will take place on Saturday, June 2.

“Our customers are excited about the Macy’s Backstage shopping experience,” Michelle Israel, Macy’s Senior Vice President of Off Price, said in a statement. “If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home, or your pet, we have you covered. Backstage’s focus on value and newness guarantees that with each visit, shoppers will find an amazingly-priced assortment of recognizable brands and trends."

According to officials, Backstage has its own "buying team" that provides on-trend merchandise at 20 to 80 percent off traditional prices, and will include brands and apparel lines not currently available at Macy's stores.

Seven Backstage stores exist on their own around the nation, while 40 more have opened as "store within store" locations.

Willow Grove Park Mall is located at 2500 W. Moreland Road in Willow Grove.

Image via Macy's Backstage