McDonald's To Offer All-Day Breakfast

By LAUREN TRAUT (Patch Staff):

McDonald’s breakfast fans: your favorites will soon be available any time as McDonald’s announced plans early Tuesday to roll out all-day breakfast.

With availability in 14,300 U.S. restaurants beginning Oct. 6, the fast food giant hopes to boost sales that have been flailing for three years, Wall Street Journal reports. Consumers for years have been requesting the company extend breakfast past 10:30 a.m., and executives have tested the idea in select markets since March, said McDonald’s USA President Mike Andres.

“This is the consumers’ idea. This is what they want us to do,” Andres told WSJ. “That’s why I think this could be the catalyst for our turnaround.”

But the change won’t come without its kinks, such as franchisees needing to add extra grills or adjust processe for food preparation, to ensure for instance that items with eggs aren’t cooked on the same grills as those used for burgers. To simplify during the shift, the chain will offer a limited number of core items, including sausage burritos, hot cakes and, in some places, Egg McMuffins or biscuit sandwiches.

The company believes the change could rev sales; revenue in 2014 fell 2.4 percent to $27.44 billion, and net income declined 15 percent to $4.76 billion—the first time in more than 30 years that both measures declined in the same year, WSJ reports.

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