Barrington's Pete Lucas Joins Providence Marketing Firm

Barrington native Pete Lucas has joined the team at JH Communications, a Providence-based marketing agency.

Lucas will serve as vice president of business development and brings 15 years of sales, marketing and media experience to the table.

“Lucas brings an enhanced level of knowledge to the company’s media division while developing new client relationships,” the company said in a release.

In his new role, Lucas will be responsible for overseeing all media buying for the agency’s expanding clientele. He will also work to develop relationships with new clients and increase the company’s growing medical division.

“The addition of someone like Pete Lucas demonstrates this agency’s determination to reach new heights,” said John Houle, president of JH Communications. “His extensive knowledge in successful media sales and advertising will help our company grow as we move towards attaining new clients across a variety of industries.”

Prior to joining JH Communications, Lucas worked at WPRI-TV media as a Senior Marketing and Advertising Consultant. While at WPRI, Lucas was responsible for establishing client and agency relationships by creating strategies designed to grow existing business with research and market analysis. Lucas also spent some time serving as a sports anchor and reporter at WPRI, WJAR-TV and WCIV-TV.

Bringing a thorough knowledge in contract negotiations and branding, Lucas believes his background will serve to further enhance the JH media division.

“I’m excited to begin this journey with John and his team,” said Lucas. “JH Communications has distinguished itself in the market, and I look forward to growing with them and blending our advertising and sales knowledge together.”

Lucas currently resides in Barrington, RI with his wife, Michelle, and three children, Charlie, Andrew, and Ellie. In his spare time, Lucas enjoys coaching his son’s youth soccer team, and is an avid golfer and New England and Boston College sports fan.