Why Businesses Should Value Employees Over Clients

Far too many companies are willing to throw their employees under the bus in order to appease their clients and customers. What these companies fail to realize is that the value of building a strong company culture. When employees feel as if they are part of a family, they are willing to work hard, even when working with challenging clients. Read on for five reasons to choose employees over clients or customers.

1. Employees are the soul of a company.

Companies that put more effort into attracting clients and serving them are doing their team and business a disservice. Each team member has some sway over each and every customer experience, so it is important that they know they are valued and appreciated.

2. Any company that values its clientele over its employees is on its way toward building a toxic culture.

A toxic working environment is one that leads to high levels of attrition, as well as employee dissatisfaction. Though these companies may be able to pull in high-quality clients, the fact that they can’t keep their employees engaged or employed is a huge red flag.

3. Companies that realize and utilize the full potential of their employees are far more powerful than businesses that don’t.

Too often, customers only ask their employees to live up to their job descriptions, instead of allowing employees to use their full range of abilities to get the job done. By truly getting to know employees, business owners can form collaborations and connections that go beyond the skillset required for a particular job.

4. Employees are the link between the CEO, the leadership team, and customers.

If employees aren’t being taken care of or listened to, the connection between customers and the rest of the business will fall apart. With this kind of disconnect present, competitors can easily steal clients and customers away from this type of company.

5. Many business owners have big goals for their company but fall short because they have not invested in their employees.
Employees are the lifeblood of a company. In order for the company to function productively, employees must be at their best. The most productive employees are ones who are valued and respected.

Employees are what keep a company running well. By nurturing, encouraging, and strengthening their workforce, business owners are building a better future for themselves as well.