"Yesterday’s Tomorrow" - A New Digital Game About Saving

Financial literacy may seem like an overwhelming or taboo topic, but did you know that 1 in 3 millennials ranked saving money as their number one goal for the year, even ahead of living a healthy lifestyle? But while saving was a top priority, a majority are still struggling with high levels of debt and a lack of a personal budget to help save for the future.

For the past decade, Ad Council and AICPA’s Feed the Pig campaign has helped improve financial literacy among Americans ages 25-34 by encouraging them to make savings part of their daily lives. Check out our hilarious but poignant past PSAs highlighting the benefits of smart purchases here.

To better meet this challenge, Feed the Pig is introducing a new digital game about saving called Yesterday’s Tomorrow (https://game.feedthepig.org/).

A result of the Feed the Pig Challenge (a partnership between AICPA, Ad Council and Games for Change), the game asks players to consider how financial decisions they make now impact them later in life. By tapping into their passion for gaming, Yesterday’s Tomorrow can empower players to develop healthy financial habits.

MORE ABOUT “YESTERDAY’S TOMORROW”

• Yesterday’s Tomorrow is a narrative game that takes approximately 15-20 minutes to play.
• The game asks players to consider how financial decisions they make now impact them later in life, and encourages players to develop a relationship with a future version of themselves – jumping through key life stages and instantly seeing the outcomes of those choices from teenage years through retirement.
• The main interface is presented in the form of a photo album with snapshots that represent both required and elective stories at each life stage. Whether the player decides to buy a car, adopt a pet, get married, or travel the world, their decisions impact the choices they can make later in the game and their finances, career, social life, education, worldliness, and health.

• Yesterday’s Tomorrow was developed by Crafter.life Studios and is free to use at https://game.feedthepig.org/.
• 1 in 3 millennials (34%) ranked saving money as their number one goal for the year
• A majority of millennials (65%) attributed their lack of saving to impulse buying and not establishing a personal budget (62%)
• A majority of 18-34 year-olds play video games at least three times a week (Zogby 2014).

KEY STATS
Are you still struggling to pay off student loans or credit card debt? What would you have done differently if you’d played a game like Yesterday’s Tomorrow when you were in high school or college? Whether your goal is saving, budgeting, or reducing debt, the resources found at FeedThePig.org can help you achieve it. #FeedThePig.

More Information
The American Institute of CPAs is the world’s largest member association representing the accounting profession, with more than 412,000 members in 144 countries, and a history of serving the public interest since 1887. The AICPA sets ethical standards for the profession and U.S. auditing standards for private companies, nonprofit organizations, federal, state and local governments.

The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being and strengthening families.

Yesterday’s Tomorrow is designed to complement the Feed the Pig campaign, a collaboration between Ad Council and AICPA, which aims to educate and support young adults ages 25-34 to help them develop better money habits and turn their savings goals into reality.