New Women’s Boutique Brings Latest Fashion Styles to Myrtle Beach

Myrtle Beach, S.C. – Apricot Lane, a locally-owned women’s fashion boutique franchise offering branded apparel, jewelry, handbags and accessories, has arrived to Myrtle Beach. Located in the Coastal Grand Mall at 2000 Coastal Grand Circle (#170), the new boutique offers a uniquely curated selection of fashion merchandise that caters to the Myrtle Beach community’s specific taste, while keeping up with the latest fashion trends – all at affordable prices.

Apricot Lane offers an immersive boutique shopping experience for everyone – from moms to daughters. The boutique carries a unique collection of established and up-and-coming brands – many of which are not yet available at traditional retailers – that reflect the Myrtle Beach community’s sense of style. Brands and styles currently offered at Apricot Lane include Elan and Never Lose Hope. New merchandise is added on a weekly basis and reflect the latest fashion trends.

After working in the restaurant industry for more than 25 years, Melissa Rothenberger chose to pivot her career and dive into retail entrepreneurship. By opening her own fashion boutique franchise, Melissa saw an opportunity to offer fashion styles for all women, while also focusing on what is most important to her – building positive, long-lasting relationships in the Myrtle Beach community. She is dedicated to getting to know her customers personally and professionally, and to offering exceptional customer service along with new, quality fashion merchandise.

“Apricot Lane offers a one-of-a-kind shopping experience for all women in Myrtle Beach, no matter your age or personal taste. Our boutique specifically caters to the community’s unique sense of style – from our store design and layout to the merchandise we bring in almost weekly,” said Melissa. “We look forward to meeting all women in the Myrtle Beach community, and using their feedback to further enhance our merchandise selection and shopping experience.”

As the local franchisee, Melissa serves as an independent, expert fashion merchandiser who fills her boutique with items directly based on customer feedback. Area shoppers will enjoy a personalized shopping experience, and styles that cater to their fashion taste, all at affordable prices that Melissa can secure through Apricot Lane’s vendor relationships.

Committed to staying engaged with the Myrtle Beach community inside and outside of the boutique, Melissa will be active on Instagram and Facebook, keeping customers in the loop on the arrival of new styles and sales, as well as the latest fashion trends and outfit inspirations. An active member of the Myrtle Beach Chamber of Commerce, she is also involved with her church and plans to take part in the upcoming Women in Business Expo with an interactive fashion show.

Apricot Lane Myrtle Beach at the Coastal Grand Mall is open Monday – Saturday from 10:00 a.m. – 10:00 p.m. and Sunday from 12:00 p.m. – 7:00 p.m. For more information, please call 843.712.8323, email myrtlebeach@apricotlaneusa.com or visit https://apricotlaneboutique.com/myrtlebeach.

About Apricot Lane Boutique

Apricot Lane Boutique is a leading women’s boutique franchise, and member of Country Visions, Inc., and offers a variety of branded, fashion-forward apparel, accessories and gifts at affordable prices. With 75+ locations nationwide, the company offers a fresh mix of merchandise in-store and online, and customers have the ability to build a current yet unique style. For more information on the Apricot Lane Boutique franchise opportunity, call 708.451.6890, ext. 106, contact franchiseinfo@apricotlanefranchise.com or visit www.apricotlanefranchise.com.

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Media Contact: Reema Nimkar, Fishman Public Relations, 847.945.1300 or rnimkar@fishmanpr.com