Industry Innovators: NICA Ceramic Art and PopUps Across America

Paul H. Devoti travelled to Nicaragua with the intent to improve the lives of others through the Peace Corps. It was in the pottery pueblo of San Juan de Oriente, that he found the perfect channel to accomplish this goal. Inspired by master artisans and Nicoyan Indian heritage, Paul returned to South Carolina and founded NICA Ceramic Art. The mission of NICA is twofold; to showcase the work of artisans from around the world, and to create economic benefits for San Juan de Oriente. Through the Artist Exchange Program, NICA has housed and taught over 40 artisans out of its workshop in South Carolina. This program provides artisans from impoverished areas with opportunities to perfect their craft and sell their work to the art-collecting community. Every piece in the NICA collection is vastly different, representing the individual artists who created them. In order to promote its artisans latest collections, NICA Ceramic Art recently opened an online store with PopUps Across America. Now these rare works of art are available to consumers nationwide. You can purchase beautiful pottery and support a wonderful cause at NICA Ceramic Art on PopUps Across America.

Recently launched by PopUp Republic, PopUps Across America is an online platform that connects the brand, such as NICA, to its massive consumer base. PopUps Across America is the only online store exclusively for pop-ups, meaning it is structured to accentuate the opportunities and minimize the constraints pop-up vendors encounter. The concept behind this online marketplace is to expand the reach of pop-up vendors, such as NICA, from around the corner to consumers nationwide. For the consumer, PopUps Across America is a channel to exclusive merchandise at affordable prices. In order to maximize efficiency and profits, PopUps Across America promotes products through its website, blogs, newsletters, social media posts, press releases and more. The PopUp Republic network includes over 20,000 individuals and its website generates over 1,000,000 impressions per month, and now this vast network is available to vendors. Pop-ups like NICA are the future of retail, and PopUps Across America is the future of the pop-up industry.

About PopUp Republic

Founded in 2012 in Boston and now based in Chicago, PopUp Republic is a leading service provider for the burgeoning pop-up industry. Among its many offerings is an online directory that displays thousands of pop-ups occurring nationwide providing a one-stop shop for shopping enthusiasts, and an array of marketing services to help pop-up hosts promote their spaces.