Neighbor News
Local Entrepreneurs Open Business Dedicated to Making a Difference in East Memphis
BrightStar Care Answers Call for a Higher Standard of Homecare for Local Residents

Local entrepreneurs Nicole and Chad Grisham are fulfilling their dream of making a difference in the lives of local residents by opening BrightStar Care, a homecare and medical staffing agency. This new business will provide a range of compassionate, person-centered non-medical care to people of all ages, from infants to seniors in the safety and comfort of their homes.
BrightStar Care of East Memphis offers a myriad of comprehensive services that meet the highest industry standards and will work to help educate residents on the right questions to ask when searching for an in-home care provider for a loved one. The location provides services for Collierville, Memphis, Germantown, Cordova, and Bartlett, Tennessee.
Nicole and Chad opened BrightStar Care after multiple decades of combined business experience in various industries. Interested in going into business for themselves, The Grisham’s were attracted to BrightStar Care’s business model which focuses on providing the highest standard of care for a wide spectrum of health needs and the accreditation requirement from the Joint Commission.
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“Being able to provide local families with reassurance that their loved ones are in good hands during a time of incredible need is what’s most important to me,” said Nicole Grisham, co-owner of BrightStar Care East Memphis. “At BrightStar Care, we put a great emphasis on considering the needs of an entire family and taking a holistic approach to bringing comfort and peace of mind with compassionate, quality care.
BrightStar Care conducted third-party research that shows that as families seek quality in-home care for their aging loved ones, the most important factors they consider include having a compassionate caregiver they can trust, somebody who understands the unique needs of their loved one, and having qualified, skilled medical professionals overseeing the care. However, the lack of clinical quality standards within the local and national private duty in-home care sector, combined with the public’s lack of knowledge of the industry, can make it challenging for local families confronted with the need for care or professionals looking to select a trustworthy service partner.
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Further setting them apart from the competition, the BrightStar Care of East Memphis Registered Nurse Director of Nursing creates unique, personalized plans of care for each client and oversees a professional care team of well-qualified, experienced caregivers to deliver expert, compassionate, and personal care 24 hours a day, 7 days a week. In order to provide the highest standard of care possible, The Grisham’s are looking to add to their experienced clinical team by hiring qualified nurses and caregivers.
The national BrightStar Care franchise received The Joint Commission’s Enterprise Champion for Quality award and is committed to having each of its agencies comply with Joint Commission standards. BrightStar Care also offers all clients access to its CareTogether® program, a free, private secure online caregiving resource.
BrightStar Care of East Memphis is part of a national network of over 300 individually owned and operated private duty home care and medical staffing franchise that provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients.
BrightStar Care of East Memphis can be reached by phone at (901)-472-4100 or by visiting http://www.brightstarcare.com/east-memphis/.
About BrightStar Care
Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 300 locations which provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care franchise locations across the country employ over 2,500 registered nurses who play a unique role in overseeing the care for each individual client, a service that no other private duty home care provider offers. In addition, BrightStar Care is the only national home care franchise to receive The Joint Commission’s Enterprise Champion for Quality award every year since the award’s inception. In 2017, the company ranked No. 69 on Entrepreneur Magazine’s Franchise 500 list and was included for the tenth consecutive year on Inc. Magazine’s prestigious Inc. 5000 list. For more information on BrightStar Care please visit www.brightstarcare.com; to find out more about BrightStar Care Franchising, visit www.franchise.brightstarcare.com.