Massive Complex In Cedar Park Adds Tenants, Changes Name

CEDAR PARK, TX — A massive indoor/outdoor sports and entertainment complex in Cedar Park has a new name and additional tenants in its growing roster, officials announced on Monday.

Previously called iSports, new project that's about halfway completed has a new name: The Crossover. The 240,000-square-foot complex — encompassing two hockey rinks, two turf fields, an array of culinary options and other family-friendly entertainment — is located on 15.4 acres off the southeast corner of U.S. Highway 183A Toll and Scottsdale Drive some 20 miles northwest of Austin.

“When we thought about it and talked to tenants, prospects and members of the community, we realized our true identity is to help people of all ages reach their personal best – and doing so in a cutting-edge and incredibly fun way,” Eric Perardi, founding principal of Perardi Development, said in a prepared statement. Perardi is the lead developer within the partnership behind the facility, officials explained.

“In our case, sports are the central theme, but we crossover into entertainment, food and beverage, wellness and community building," Perardi continued. "One minute, you’ll be pushing yourself full throttle, and the next, you can be sitting back enjoying a bottle. And that is entirely the point.”

With that ideal in mind, iSports evolved into The Crossover in ushering in a slate of new tenants signing on. Previously announced tenants, namely Chaparral Ice, and D1 Training Group of Central Texas, remain as part of the project. They will be joined by new tenants with signed leases, including:

• Reach Outcomes, a modern physical therapy service, focused on the complete “movement system” with an integrated, science-based methodology that improves recovery and enhances performance. This will mark Reach Outcomes’ second location in the region, with the other one being on Riverside Dr.
• ROK Golf, an indoor golf training facility where participants of all ages and skill levels can train, practice and play like the pros, thanks to well-trained staff and use of TrackMan technology that provides incredible performance analysis and feedback. This will mark ROK Golf’s second location in the region, with the first located on South Lamar Blvd.
• The Vessel IV Bar, a service that offers a fast, effective, and safe custom IV cocktails support a variety of health goals including metabolism boost, athletic performance and recovery, anti-aging, energy, beauty, immunity and hangover support. Founded by a Navy veteran physician in New Mexico, the new location will mark the concept’s first site in Texas.
• i9Sports, a youth sports organization, offering leagues, camps and clinics in today’s most popular sports such as flag football, soccer, basketball, baseball, volleyball and ZIP Lacrosse.

• Central Texas Youth Lacrosse, a non-profit that organizes, supports and promotes youth and middle school lacrosse programs in Central Texas.
• Lonestar Soccer Club, a youth soccer club that offers everything from recreational to elite-level options, all with a focus on developing core values and skills, including sportsmanship, integrity, discipline, respect, leadership and excellence.

Officials said these tenants will surround Chaparral Ice’s two, new, regulation-sized National Hockey League ice rinks for youth and travel hockey, figure skating and curling programs, as well as skating for the general public. Chaparral will also operate turf fields, one indoor and one outdoor, officials added.

The other tenant that joined aboard before construction began is Nashville, Tennesse-based D1, which provides customized, results-oriented training to individuals of all ages and fitness levels interested in training like a true athlete. Founded by a former professional athlete, D1 has trained more than 1,000 professional athletes, 3,000 college athletes and 2 million people. This will be the first D1’s first location in the Austin area. Jaxon Shipley, a former wide receiver for the University of Texas football team who now owns Shipley Performance, which will have an alliance with the Cedar Park D1 Training franchise. His role will focus on specialized football training for youth.

Additionally, The Crossover is seeking tenants to operate a private gym and family entertainment concept. The development team is also in talks with a well-known restaurant architect to design and create a culinary center, offering a myriad of contemporary food and beverage options.

Construction on the complex began in May. The shell is anticipated to be turned over to tenants to finish out their spaces in March, with most tenants anticipating opening their doors to the public in early summer.

In addition to Perardi Development serving as the project developer, other team members include:

• Principals within Thrive FP as a co-developer and investor. Thrive FP is an impact private equity real estate investment firm in Austin, specializing in debt and equity transactions.
• John Trube as co-developer and investor. Trube is responsible for several high-profile development projects in Austin including: Skyloft, The Corner, Hays Surgery Center and The Medical Towers at Riverplace.
• Washington Federal Bank as the project lender.

• Harvey-Cleary as the general contractor.
• JMA (John Mapes Architects) as the architect.
• WGI as the project engineer.

About Perardi Development

Perardi Development is a national boutique real estate investment firm focused primarily on developing, acquiring, and managing medical office properties in emerging markets. Based in Austin, Texas, Perardi Development was started by an experienced development team with a unique platform that utilizes innovative ownership structures, tailored to the needs of physicians while creating investments that are redeveloping communities one at a time. The firm’s founding principal previously played integral roles in medical office projects valued at more than $150 million. For more information, please visit: www.perardidev.com.
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