Iconic Austin Tex-Mex Restaurant Debuts New Look, And New Program

AUSTIN, TX—Popular Austin-based Tex-Mex restaurant, Trudy's, has unveiled a new look with a rebranding set to be displayed at the reopening South Star location. Part of the new branding will also include a new program, Women of Trudy's, designed to recognize ten local women serving the community in a broad range of disciplines, including AISD executive director of food service and warehouse operations, Anneliese Tanner; welder, Mary Jo Emrick; nurse and president of the EMS Association, Selena Xie; AISD teacher of the year, Lisa Richardson; family photographer, Keelyn Costello; and Mi Casa es Tu Casa owner, Laura Bruce.

These women reflect the new Trudy's brand that demonstrate deep caring for their family, friends and the Texas community, and find joy in each day. They will be honored at the opening reception at South Star, and will have their portraits hand-painted and featured at the restaurant near the entrance. Through the revitalization efforts and the new program, CEO and Owner Dan Smith set out to enhance the brand's legacy for generations to come. Smith is at the helm of renovating three current locations, as well as revamping some of the restaurant's menu items, but keeping fan favorites for all to enjoy!

“Trudy’s is one of Austin’s iconic concepts that make up the fabric of our community,” local CEO and owner, Dan Smith said in a press release. “It’s an exciting place with great food and big drinks made from excellent ingredients. People can come any day of the week and expect a fun fiesta atmosphere. It’s such an honor to be involved with these restaurants and make sure Trudy’s remains a long-standing part of our city. I truly believe in retaining the legacy of the brand while breathing new life into the restaurants.”

The debut of Trudy's rebranding will take place at the reopening of the South Star location on Thursday, July 1, at 901-C Little Texas Lane, and will be open and operating Sunday to Thursday from 11 a.m. to 9 p.m. and Friday to Saturday 11 a.m. to 10 p.m. The renovated location will feature a fresh take on their original venue. The new menu will include classic appetizers along with new twists such as Trudy’s Taco Tots served with queso, spiced beef, pico, sour cream, pickled jalapenos, avo salsa and queso cotija and Shaken Ceviche Cocktail with Mahi Mahi, shrimp, avocado cucumber pico and Trudy’s house made cocktail sauce. The menu continues with soups and salads, quesadillas, tacos, fajitas, enchiladas, combo plates and Tex Mex Traditionals, including the Trudy’s Famous Stuffed Avocado, a chicken and cheese stuffed fried avocado with suiza sauce and melted cheese. The menu concludes with Migas served all day, featuring Trudy’s Classic Migas, Migas & Fajitas, Migas Enchiladas and Brisket Migas, along with desserts such as a Churro or Sopapilla Sundae.

For more information, please visit www.trudys.com.