Planet Fitness Re-Opening Its Las Cruces Location

LAS CRUCES, NM — Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone announced the grand re-opening of a renovated location in Las Cruces located at 1300 El Paseo Road.

Planet Fitness is celebrating the grand re-opening of its newly renovated facility with a ribbon cutting ceremony on Monday, Nov. 13, at 4pm and will host exciting giveaways of memberships and other awesome prizes and offer raffles to lucky guests through 8pm.

Additionally, Planet Fitness will present an oversized check in the amount of 1,000 to a local Boys & Girls Club. The Boys & Girls Club is a non-profit organization working to help youth of all backgrounds – with a special concern for those who need it most – develop the qualities to become responsible citizens and leaders.

The renovated facility has been under construction over the past 3 months and now boasts 20,000 total sq. feet – a 4,000 sq. ft. increase from the original 16,000 sq. ft. space.

Equipment upgrades, including all new state of the art cardio machines, strength equipment and PF360 will be available. Facility enhancements have also been made and consist of a brand new and fully equipped Black Card® Spa with HydroMassage beds*, massage chairs*, tanning beds and more.

The new facility is open 24 hours a day Monday – Thursday, midnight – 7pm on Friday, and 7am – 7pm on Saturday and Sunday.

Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, "The Judgement Free Generation."

With Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of-school time, Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong.

“We’re thrilled to provide a Judgement Free fitness experience to our Las Cruces members who have been with us since the beginning, and we encourage those who have not been in to come check out the club, meet our friendly staff, get a tour and see what the Judgement Free Zone is all about,” said Chad Hayduk, regional manager. “We are also honored to celebrate our grand re-opening with the local Boys & Girls Club. At Planet Fitness, we are fortunate to help change people’s lives every day, and we are thrilled to support an important organization that is positively impacting the lives of so many children in our community.”

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while.

The PF Black Card® membership, which is $21.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1,400+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.

Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’. Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.

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