I recently tried to call one of the many huge corporate businesses that provide service to my home. I was certain that when I shared my issue, with the help of their amazing customer service people, it would be taken care of in a matter of minutes. I know that is true, because when I signed up for their service, they assured me that I and my account were special; in fact, my happiness and satisfaction were critical. I had no idea I was so important. I wanted to send them a thank-you card for allowing me to give them a big bucket of my money.