Travel
River Parishes Tourist Commission Launches New Promotional Name
River Parishes Tourist Commission Launches New Promotional Name "Louisiana's River Parishes"
On Thursday, June 18, 2020, the River Parishes Tourist Commission (RPTC) unveiled its new promotional name, "Louisiana's River Parishes." Louisiana's River Parishes encompasses the complete story of the River Region.
"For nearly 20 years, our brand brought millions of visitors but turned away others," said Buddy Boe, Executive Director of RPTC. "Two years ago, we began a journey to expand our narrative, diversify our message, and engage with new stakeholders. We recognized that our destination had so many unique experiences that a brand centered around one category of attractions no longer represented us. Today, we have a promotional name that captures the essence of our rich history, people, and food that you can only find in Louisiana's River Parishes."