Chuck Norris Water On Sale In Houston, And It Packs A Punch

Legend has it that Bigfoot once saw Chuck Norris. Also, Chuck Norris’ calendar goes from March 31 directly to April 2, because nobody fools Chuck Norris.

Ok, so those are a couple of popular Chuck Norris jokes. It sounded like another myth when his spokespeople announced the martial arts expert struck an aquifer that produced water from the ice age — from 23,000 years ago!

But this was no joke. And before the story starts, it must be stated that, no, Chuck Norris didn’t karate chop or front kick anything on his Navasota ranch to disrupt an aquifer. And no, it’s not his sweat that trickled through volcanic rock and filtered into high-quality H2O.

CForce Water, which packs a powerful punch, is now on sale in Houston and around the state at all major grocers, including H-E-B, Tom Thumb, Albertson's, United Supermarket and more than 300 convenience stores, according to Tyler Norris, vice-president of marketing at CForce Water Bottling, on Tuesday afternoon.

CForce Water contains a high pH level that’s a suitable thirst quencher and produces some of the cleanest, purest water anyone might find. Think of it as water as powerful as a Chuck Norris roundhouse kick.

And to be clear, that same water doesn't help the grass grow at his Lone Wolf Ranch in nearby Grimes County. That can’t happen because Chuck Norris doesn’t mow his grass. He stands on the front porch and dares it to grow.

Chuck and his wife, Gena, call their find a “gift from God.” Not even The Almighty would mess with Chuck, right? Nor would Mother Nature.

Norris and his family live at the ranch that's halfway between Navasota and county seat Anderson. During the infamous drought of 2011, his ranch foreman Chris Tagudin chose to dig three new water wells to bring much-needed relief to the ranch.

When Tagudin dug the third one, he struck an artesian well that spilled 168,000 gallons of purified, drinkable water. It flooded Lone Wolf Ranch and two other neighboring ranches.

Chuck and Gena Norris learned that their ranch sat on a well that produced water more than 23,000-years-old. They founded CForce Bottling Company in 2015, and their state-of-the-art facility sits across Highway 90 from their ranch. A pipeline delivers water approximately 7,000 feet from the artesian well directly to the bottle. Since the water travels from the source to the bottling plant, it remains untouched by man until it is opened.

Gena is the CEO of CForce Bottling, and she spoke of the company’s plans and mission at a recent event at the plant in Navasota.

“We would like to have this bottling company put Navasota and Anderson on the map the way Blue Bell Ice Cream has done for Brenham. I think that is a pretty noble-worthy goal,” Gena said.

Lone Wolf Spring, as it’s called, dates back to the most recent ice age, Gena said. And no, the ice age wasn’t created when Chuck Norris left his freezer door open.

According to geological records, there was an active volcano in this area at that time. Hardened lava sits underneath the ranch, and water filters through volcanic rock and then deposited into a deep, sustainable aquifer.

The water emerges naturally pure, it’s rich in minerals and void of any biological factors. This entire process serves as a natural filtration system and removes hard elements to provide clear, clean water with a naturally high pH level and smooth, clean taste.

“We asked a hydrogeologist if there was anything specific about the water, and he took some samples and sent it to a lab,” Gena said. “He then carbon dated it and found it to be more than 23,000 years-old.”

Once in the bottling plant, the water undergoes a three-step filtration process:

1. Carbon and Micron Filtration
2. UV-Disinfection
3. Ozonation

The company built a 43,000 square-foot facility to process the water and bottle it, using high-speed, state-of-the-art equipment. CForce bottles are BPA-free and 100 percent recyclable. The bottles feature thicker walls to resist temperature changes and paneling. Gena added that all of the work from the building to electrical to plumbing, air conditioning, banks and attorneys were all local businesses.

Gena and Chuck said they plan to sell the water worldwide and to use Chuck’s status as an international superstar to naturally promote it.

“We have the celebrity and the story of how we built it,” Gena said.

Gena and Chuck said a portion of the proceeds would benefit their KickStart Kids Foundation. KickStart Kids is a non-profit foundation that teaches “character through karate.” The Texas Education Agency (TEA) recognizes KickStart as an in-school physical education program.

Some kids who wish not to participate in traditional gym class for P.E can opt to take KickStart. Daily lessons include martial arts instruction and lessons from a “unique values curriculum” focusing on honesty, courage, dedication and discipline.

Chuck Norris, a renowned martial arts world champion, actor and philanthropist, founded KickStart Kids in 1990 with the help of former President George H.W. Bush. The program launched in four Houston- and Galveston-area middle schools in January 1992. At the beginning of the 2016-17 school year, there were almost 9,000 students enrolled in 56 KickStart Kids programs across Texas. The program has had a positive impact on the lives of more than 85,000 students so far.

Like athletics and other UIL competitions, students of the program must maintain good grades and character. KickStart Kids exhibit the positive character traits of compassion, responsibility, honesty, kindness, diligence, respect, patriotism and self-discipline more consistently (75% of the time) than non-participating students.

Participating middle schools hold a belt promotion ceremony twice a year. At the ceremony, the students demonstrate learned instruction over the last semester. There’s often times a drill team performance and, on very special occasion, Chuck and Gena will show up and Chuck will present new belts to the deserving students.

Once the student leaves middle school, he or she can keep coming back and progressing even more. One example is Navasota’s Morgan Smith, a current senior who’s been in the program since sixth grade. Last year she became the school district’s first recipient of a 2nd Degree Black Belt.

Just two years prior to striking clear, cold, refreshing gold, Gena said the family hired a consultant to give them planning for a long-term revenue source. After spending about $158,000, they were given the results — bottled water was the No. 2 hot commodity on the list.

And then when Tagudin struck the well by mistake that hot, sweltering day in 2011, what came from the ground was more like a sign from above.

“It’s like God was looking out for us,” Gena said. “Now we can sell premium water at a mid-premium price.”

Some of the biggest competitors they recognize are Premium Waters, Fiji, Smart Water and Evian for starters.

The bottling company also offers bulk water, raw bottle sales, co-packing and branded product. Tours of the facility are granted, but must be made in advance.

The plant also provides private labeling and other services, like special marketing for businesses wanting to sell or give away their own water. Packaging at the plant is available in 12 oz., 16.9 oz., 700ml, and 1 Liter.

Caption: Chuck and Gena Norris hold a photo of them at their groundbreaking while inside Gena's office at the water bottling plant during a recent grand opening.

Photo by Scott McDonald/Patch.com