LIVELY Lingerie Brand Opens Store In Austin

AUSTIN, TX — LIVELY, the lingerie brand featured in ELLE, Good Housekeeping and Business Insider, is officially coming to Austin this week.

LIVELY is a brand built for women by women, with products and experiences meant to inspire them to live life passionately, purposefully, and confidently, company officials described in a press advisory. Recently acquired by leading intimates brand Wacoal, LIVELY has been steadily growing —with two IRL locations in NYC and Chicago already, plus 80,000 ambassadors— thanks to its personal and inclusive approach to intimates, officials said.

The 1,204-square-foot store at 11624 Rock Rose Ave, Suite 122, set to open on Wednesday, Aug. 21, has been designed for newcomers and brand ambassadors to enjoy fitness and styling events, panels, and more. LIVELY’s entire selection of bras, bralettes, underwear, swim, activewear, and more will be available for purchase in the store, with the same pricing as their website (items ranging from $35-$65).

Courtesy image.

• WHAT: LIVELY opens its first store in Austin
• WHERE: 11624 Rock Rose Avenue | Suite 122 | Austin, TX 78758
• WHEN: Wednesday, Aug. 21