PinkCilantro on How Digital Marketing Helps Pasadena Businesses

When a new company is first starting out in Pasadena, digital marketing can give them a leg up on the competition. Paying attention to the essentials of digital marketing, like social media, video, SEO, targeted email, mobile apps, and AI, means that you will be able to keep up with the industry and showcase your company’s best features to a wide audience.

Basya Bensushan from Houston-based PinkCilantro shares the importance of digital marketing for startup companies.

Social Media

There are many ways to introduce your company to a wide audience. Social media is an important first step. Create novel content, targeted advertisements, and engaging posts. If you target your social media posts to the right demographic, you will be able to grab followers. Carefully tailor your social posts to the site.

On Instagram, for example, customers are most interested in a compelling image with accompanying text. Create an aspirational look and engage likes and comments. On Twitter, you will need to create short, witty posts that encourage retweeting. Facebook needs a more balanced approach, where the text and image are equally important.

Giveaways

A great way to get Pasadena customers interested in your brand is to create a giveaway. Giving away a small prize gets customers excited about your brand. They may even tell their friends about the prize they received, creating a positive buzz around your brand.

Video

Video content is another creative way to build public interest in your brand. Go beyond traditional advertisements in your videos. This will encourage people to share this content and do your marketing for you.

When it comes to video, you have the choice of producing a YouTube-type video that can be played at any time or broadcasting a live video. Live videos create a lot of interest in your business. The marketing firm Livestream found that 82% of online consumers are more interested in live videos than social posts.

SEO

SEO or search engine optimization is a crucial skill for any startup company. Without search engine visibility, it’s likely that your website will go unnoticed. Craft your SEO content carefully, avoiding amateurish and clumsy keyword stuffing. A subtle approach will pay off in greater customer goodwill. Ideally, the customer won’t realize that they have been drawn to your site through SEO.

Targeted Email

Targeted email is another facet of digital marketing which should not be ignored. Avoid old-fashioned emails that read like form letters. Avoid putting the customer’s first name in the subject line. Rather than stuffing the email with the person’s name, use their browsing history and social media activity to tailor the email.

For example, if a person has searched for running shoes on your site, send them an email with the type of shoe they were looking at. This will give them another chance to make the purchase they may have forgotten about.

Mobile Apps

A high-quality mobile app is essential for a startup company in Pasadena. An increasing number of people do nearly all of their browsing on their smartphones. Having an online app is especially useful for retail and service businesses. These apps will make it easy for your customers to browse, buy, or schedule services with your company.

Make sure that your mobile app is flawless before releasing it to the public. A clumsy app will reduce your standing with the public and make you look bad. If your app is not completely tested, do not release it. This is one case where waiting a little while to release something to the public will pay off.

Start with the Basics

These basics of digital marketing will help your startup succeed. If you are confused or intimidated by digital marketing, engage an agency like PinkCilantro to help you navigate the changing landscape. A quality digital marketing agency will be able to work with you to create the perfect strategy for your business, building a foundation for success for years to come.