Liquid Nitrogen Ice Cream Store Opens in Sugar Land

Temperatures are getting colder as Sub Zero Ice Cream moves into Fort Bend County. Sub Zero serves the creamiest, premium ice cream that’s customized to each guest’s preferences by rapidly freezing individual creations using liquid nitrogen. The new store will be opening its doors on Friday, June 17 with t-shirt giveaways, liquid nitrogen demonstrations for kids, and 10% off for all customers. Sub Zero of Sugar Land is located at 15810 Southwest Freeway #300, by the Whole Foods Market.

There’s one surprising thing customers won’t see when they walk into the new Sub Zero Ice Cream of Sugar Land – freezers. Rather, each customized order is quickly frozen using a unique patented process. Sub Zero is a science spectacle when it comes to serving made-to-order -321 degree liquid nitrogen treats, which take about two minutes. The flash freezing ensures milk molecules remain small, and water particles don’t grow into ice crystals and preserve nutrients in the base, resulting in an ultra-smooth and creamy product.

The liquid nitrogen ice cream store offers completely customizable creations and caters to a range of dietary needs. Sub Zero offers seven cream bases, including original, custard, low-fat and yogurt, as well as lactose-free, vegan and sugar-free options. After selecting a base, guests can choose from nearly 20 different flavors and then mix in a variety of fruit, candy, nuts or baked goods, for limitless combinations. Sub Zero also offers shakes and smoothies that are all created using liquid nitrogen.

Sub Zero Ice Cream of Sugar Land is owned and operated by local franchisee Salim Gheewalla. No stranger to the restaurant business, Salim has worked in both field development and marketing. When his cousin introduced him to the Sub Zero brand, Salim knew immediately that he wanted to open his own location, and plans to open additional locations throughout Texas within the next few years.

“Sub Zero Sugar Land is ready to help cool down Texans from the hot summer heat in a delicious way,” said Salim. “With clouds of liquid nitrogen vapor rolling off our counters, I am confident that residents will not only enjoy our totally customizable premium ice cream treat, but will be amazed by the Sub Zero experience, and keep coming back for more.”

In addition to serving ice cream in its store, Sub Zero offers educational school assemblies to teach students of all ages about the fun of food science and the chemical properties of nitrogen. Sub Zero also offers mobile catering services for special events.

The brand currently has more than 50 domestic stores open, as well as locations in China and the United Arab Emirates. Sub Zero estimates it will sign 50 contracts this year and open 50 additional stores over the next 18 months.

Sub Zero Ice Cream of Sugar Land is open 12 p.m. – 10 p.m. Sunday – Thursday, 12 p.m. – 12 a.m. Friday and Saturday. To learn more, please visit www.subzerosugarland.com or call (281) 748-6787.

About Sub Zero Ice Cream

Sub Zero Ice Cream, based in Provo, Utah, is a national franchise dedicated to providing gourmet, custom-made ice cream. Quality cream, flavors and mix-ins are flash frozen with liquid nitrogen to produce upwards of 2.5 million combinations. Founded in 2004 by Jerry and Naomi Hancock, Sub Zero Ice Cream began franchising in 2008 and has more than 50 domestic and international locations. The company estimates it will sign 50 contracts in 2016 and open 50 additional stores over the next 18 months. For more information on the Sub Zero Ice Cream brand, visit www.subzeroicecream.com.

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