Bovine Booty Backlash Over World's Most Sexual Cow

In the last 48 hours, we've seen the words "sexy" and "cow butt" paired together more times than we ever thought possible. It's all thanks to the controversial logo of "Dairy Air Ice Cream Co." a newly opened ice cream shop in Montclair, N.J.

While Dairy Air has hilarious flavors like Oprah's Favorite Fanny and Muffin Top Money Maker, it's the shop's cartoon cow logo that has everyone talking. It's also raising the question: Is it possible to be too politically correct in the midst of the country's more serious sexual abuse allegations?

The cow controversy started when Amy Tingle, a Nutley resident and Montclair business owner, posted an open letter to the shop on Facebook speaking out against the "offensive and sickening" image of the "hyper-sexualized, obviously female cow." In Tingle's post, which has since been deleted, she argued this kind of marketing contributes to the wrongful sexualization of women and young girls. (More below.)

TELL US: Should the cheeky ice creamery be social media shamed into toning down their marketing in the wake of "cow butt controversy" or are people being too sensitive in taking offense to the logo? We want to hear from you! Let us know in the comments, and as always, please keep it civil.

On Tuesday, Tingle invited community members to her store, Creativity Caravan, to continue the conversation about the logo in question. In another since-deleted Facebook post, Tingle said Anthony Tortoriello, one of Dairy Air's owners, came by her studio to talk in person. She added that while she and Tortoriello "don't agree about the nature of the logo, he apologized for it and is willing to continue the dialogue together."

But this, it seems, is where the conversation stopped. By Wednesday morning, Dairy Air's Instagram page had been set to private. The shop's website had been taken down (although you can still view a cached version here). When Patch reached a spokesperson for Dairy Air and asked for any kind of update, we were given a terse, "No comment." Tingle also declined to comment further on the matter.

UPDATE: On Dec. 14, Dairy Air Ice Cream Co. issued a statement in response to the controversy caused by their cow logo. You can read more about it here.

(Originally published: Dec. 7, 2017 at 12:38 pm ET)

First Photo Credit: Image via Pixabay