Local Marketing 101: The Easy Way To Grow Your Business

As a small-business owner, connecting with your local customers and making your presence known in town isn't always a simple task ? especially with the current lack of face-to-face time and in-person business.

But just because things are a bit challenging right now doesn't mean you can't build a strong rapport with your customers through other means. Patch offers a plethora of options that will put you directly on your customers' radar, guiding you toward more close-knit relationships and customer loyalty.

We know firsthand that the secret to running a successful business is reaching your customers at a local level. Whether you're looking for direct contact with your customers, brand exposure or a content partnership to help reach your fan base, here are six ways that Patch's local marketing experts can guide you in creating stronger customer relationships in 2022 and beyond:

1. Increase Your Brand Awareness

Use Patch's advanced digital targeting network to reach local audiences not just on Patch but also on other highly trafficked sites. We can target by demographic, behavior, ZIP code and more.

2. Get Profiled On Patch

Build your local fan base and help customers get to know you on a more personal level through Patch Spotlights ? our profiles of local business leaders and owners. Spotlights appear on Patch, in our email newsletters and on our Facebook pages.

Find out how Patch can help your business succeed here.

3. Post Your Business News And Updates

Are you a new restaurateur hoping to announce the details of your grand opening? A real estate agent wanting to share insights on the market during the pandemic? A lawyer spreading the word about your practice? Post as a Community Partner and get your content in front of nearby audiences.

4. Get Personalized Help From A Patch Client Success Manager

From setting up ad launches to troubleshooting any issues, a member of Patch's Client Success management team will be there every step of the way during your campaign. They help to coordinate content such as the Spotlights feature or Community Partner articles and ensure that everything is running smoothly. Plus, you'll get automated monthly reporting on your ads, as well as more-detailed reporting by request.

5. Take Over Your Local Patch

We've rounded up the best ways to get the word out about your business and put them all into the Patch Town Takeover package. Here's what it offers:

• High-impact display ads on desktop
• Native display ads on mobile
• Branded content that flows to Patch social pages for extended reach
• High-impact placement in Patch's famous local daily newsletter
• Exclusive presence on local category pages

6. Make Your Business More Visible To Search Engines
The Patch Business Directory is back and better than ever. Our new directory allows you to create a landing page for your business with built-in contact information (including a click-to-call feature) to make you more accessible to people searching for you.

To learn about how Patch can help your business succeed, click here, call 888-691-8988 or email ads@patch.com.