Black Rifle Coffee, Based In Utah, Hailed As Keurig Alternative

SALT LAKE CITY, UT — Black Rifle Coffee Co. in Salt Lake City is being lauded as a Keurig alternative by conservatives after fans of right-wing firebrand Sean Hannity destroyed Keurig coffee makers in solidarity with the TV host. Keurig pulled advertisements from Hannity's cable news show over his coverage of Alabama U.S. Senate candidate Roy Moore's alleged sexual misconduct scandal. Hannity fans responded by posting videos of themselves smashing their Keurig coffee makers.

On Monday, Donald Trump Jr. tweeted out Black Rifle — which brands itself as a gun-loving, politically conservative business — as an alternative, The Salt Lake Tribune reported. Black Rifle CEO and Army veteran Evan Hafer said he values family, the U.S. Constitution and the Second Amendment. He wants to grow the 90-worker company to provide jobs for veterans and first responders.

The company currently roasts about 1 million pounds of coffee a year and he's about to ink a deal with a private equity firm that will help it create franchises, he said

"If you love the United States, if you love the Constitution and you love the American war fighter, I'm the f---ing coffee that you need to be drinking," he said. "If you don't, there's plenty of other options."

Hafer said he doesn't know anything about the allegations against Roy Moore, who is under increasing pressure to step down. Women have accused Moore of groping them or pursuing romantic relationships with them when they were teenagers as young as 14 decades ago.

Fox News and Waterbury, Vermont-based Keurig didn't immediately return Associated Press requests for comment.

Great coffee, great guys and great Americans @seanhannity I’ve had the chance to meet and hang out with them. Try it. #blackriflecoffeecompany https://t.co/XB6SwlypOi
— Donald Trump Jr. (@DonaldJTrumpJr) November 13, 2017

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