How Video Marketing can Build Brand Credibility

In a day and age where Artificial Intelligence, live streaming, and other technological advances are overtaking digital strategy, a business would be wise to utilize these tactics to their advantage. In terms of online shopping, reputation is one of the most important factors that consumers consider before purchasing a good or service. Video marketing is a great investment for any business to help build brand awareness and increase credibility among consumers.

Share data visually

Videos are a great way to share compelling data with consumers in a visually appealing way. Use infographics, charts, tables, and graphs to highlight important and impressive data directly to potential consumers. This will back-up any claims that the company is making about the legitimacy of their products, as well as reinforce the credibility of the brand as a whole. Consumers react to quantifiable results more than opinionated reviews and testimonials.

Reinforce the brand

A business’s brand can be shared via graphics and print advertisements, but utilizing video marketing is a great way to take that branding one step further. Videos enhance the user experience of the advertisement by combining audio, visual, and graphics in a more unique way. Businesses can also utilize videos to help their consumers navigate their website or echo their business model.

Showcase high-value content

Businesses can use videos to market and showcase content that otherwise would not be displayed on their websites and social media profiles. High-value content is that of which is not readily available elsewhere or would be less accessible to consumers.
For example, a cookware company could utilize videos on their profiles to share recipes being made within their products, or a software company could show consumers various uses and examples of their products being used by real customers.

Create a strong YouTube presence

YouTube is one of the most popular websites in the world, with over 30 million visitors each day. This makes YouTube a powerful website to use as a portfolio to showcase the high-quality content, consumer testimonials, and marketing advertisements. The social media mogul can be used to attract a target audience specific to the business’s brand.
Consistent video usage is an optimal way to build trust and credibility between a business and its consumers. The more valuable the video content that is consistently displayed, the better the audience will understand the business’s model, making video content a strong tool to bolster a brand.

Originally published on DianeLefrandt.net