Gordini Debuts New Image, Nods to Roots in Snow Industry

Vermont local snow brand Gordini debuted a brand campaign this week, featuring a new logo, website, creative campaign, and product line. The updated look and feel offers a refreshed take on the company's heritage styling and represents Gordini’s alpine origins. Gordini partnered with California-based Libre Design Studio on the brand evolution.

“We are proud that over the last 60 years Gordini has distinguished itself as a customer-focused company that is driven to design quality product that keeps you outside longer in comfort and style,” said David Gellis, President of Gordini USA. “Working with Libre was an inspiring process as we looked to update our branding while preserving the heritage that stands behind our mark. Their team intuitively understood just who Gordini is and what we represent.”

The Libre team paid homage to the company’s original branding with slanted styling that is a subtle nod to the previous logo, with a the mountain range detail that serves as a signature of its Vermont roots.

The newly-launched gordini.com reveals the scope of this latest brand evolution, including exclusive product photography and a refined color palette. The site showcases the 2019 – 20 Winter Collection, as well as enhanced profiles of Gordini’s team athletes featuring social media and video content from team trips around the globe.

"We were extremely excited to have a meeting of the minds to bring to light what the Gordini brand stands for through its redesign,” said Justin Heit, founder of Libre Design Studio. “Here at Libre, we look to push boundaries creatively. We looked to tie in elements that would emphasize the products' relationship with nature and invoke the worlds in which they are used to create a visual story for the brand.”

This visual story will be on full display later this month at the Outdoor Retailer tradeshow in Denver, Colorado. Gordini will unveil a brand new booth along with its 2020 – 21 Winter Collection. Stay connected with Gordini this winter on social @gordiniusa.