Opening Date Announced For Loudoun's First Lidl

ASHBURN, VA — Lidl, the fast-growing German grocery chain, has set the date of March 8 for the grand opening of its first store in Loudoun County. The new 20,000-square-foot store will open in the Broadlands development, according to a media report.

The new Ashburn store is part of a drive by the German discount grocer to establish a big footprint in the U.S. In the last few years, the company set up its U.S. headquarters in Arlington and announced plans to open hundreds of stores across the country, with at least 100 by the end of 2018, according to the Washington Business Journal.

The grand opening at the Ashburn store, at the intersection of Claiborne Parkway and Broadlands Boulevard, will begin with a ribbon-cutting at 7:40 a.m., followed by a weekend of giveaways and other events.

Lidl stores are known for their wine selection and low prices, often pushing nearby competitors to cut their prices as well, noted The Burn, a local news website.

At the end of 2017, Lidl operated 37 stores in South Carolina, North Carolina, Virginia and Delaware, including a store in Manassas, the Business Journal reported. Other stores are scheduled to open in New Jersey.

For more information on the grand opening, please click here.

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