Blue Nile to Open Webroom at Tysons Corner Center

Photo credit: Blue Nile Facebook page

TYSONS, VA: Blue Nile, an online jeweler, will open a third location of the company’s Webroom concept at Tysons Corner Center, according to a Blue Nile announcement. Expected to open by mid-summer, this is the first location outside of the New York City area. Blue Nile opened its first Webroom in June 2015 in Garden City, NY, and recently announced a second location in White Plains, NY, to open by early summer, 2016.

According to Blue Nile, the Webrooms are physical display rooms that "reimagine the retail experience giving consumers yet another way to shop along with their PC, phone, or tablet. Unlike traditional jewelry stores, Blue Nile’s Webrooms are highly efficient, low overhead, and small footprint installations."

Consumers have the ability to view the company’s products in person, while still having the advantages of online prices, pressure-free advice, huge selection and great quality, according to Blue Nile. All transactions continue to happen online via in-store tablets and with the help of non-commissioned consultants.

“With its tech-savvy, early adopter residents, the Washington, D.C. area is a strong market for Blue Nile and an ideal location for our third Webroom,” said Blue Nile Chief Merchandising Officer Julie Yoakum. “The Webroom is on the other end of the spectrum from traditional jewelry stores, in terms of both physical look and shopping experience. We’re going to shock some people – in a good way.”

For more information, visit: bluenile.com.