Abraham Lincoln’s portrait by Matthew Brady. The sailor kissing the nurse on the street in New York City on V-J Day. Neil Armstrong planting the U.S. flag on the moon. A picture really is worth 1,000 words. But what’s the word on getting great pictures, especially for advertising or editorial use?
The first rule is to choose the right photographer for the subject. Those who excel at photographing products probably won’t do well for portraits of people. Those who can capture a split second of action may not be good at carefully staging a still life. Specialization counts!
Next, be flexible. If you have to find a location, scout three instead, in case any unforeseen contingencies come up. Likewise with actors – have three that fit each look you’re trying to cast, so that a sudden change in one actor’s availability won’t derail your project. And take more shots than you think you’ll ever need because the only thing worse than having too many pictures is not having the one you really want.
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Finally, trust your photographer’s eye, but trust your own, too. And of course, you can trust ECU – I mean, “extreme close up” is in our name! We have an eye for aesthetics that can help you turn your dream photo into reality and make your advertising speak 1,000 words.
Scott Dickerson, Creative Director
ECU Communications