Business & Tech

New ALDI Store to Open Thursday in Alexandria

First 100 will receive ALDI gift certificates. Grand opening will also include product sampling, produce-for-a-year sweepstakes.

PHOTOS of ALDI sign and store under construction at 4602 Kenmore Ave. in Alexandria. Patch photo

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ALDI, a new grocery store opening in Alexandria, will hold a ribbon-cutting ceremony and hand out gift certificates on Thursday, Dec. 17 at 9 a.m. to celebrate the opening of the first of at least three stores coming to the City.

Find out what's happening in West End Alexandriafor free with the latest updates from Patch.

Following the ceremony, the first 100 shoppers will receive a golden ticket, each containing ALDI gift certificates of various amounts, the store announced Tuesday.

Find out what's happening in West End Alexandriafor free with the latest updates from Patch.

What: ALDI Official Grand Opening

When: Thursday, Dec. 17, 2015, 9 a.m. – Ribbon-Cutting Ceremony and Official Grand Opening followed by Golden Ticket Distribution, On-Site Produce for a Year Sweepstakes and Product Sampling

Where: ALDI, 4602 Kenmore Ave., Alexandria, VA 22304

Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI currently carries a wide variety of fruits and vegetables, including some organic produce.

Also read: ALDI’s Prices ‘45 Percent Lower’ Than Mainstream Grocers

What You Need to Know About Shopping at ALDI

“We are pleased to bring our first store to Alexandria to help customers get high-quality products at everyday low prices,” said Jeff Baehr, Frederick division vice president for ALDI. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and save up to 50 percent** without compromising. As important as price is, the only way to attract and keep shoppers is to have quality products.”

The Alexandria store features high ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs – to ensure that customers enjoy a shopping experience that is simple and easy to navigate.”

In addition to the store’s new look, ALDI will bring shoppers a wide range of new, healthier options like organic produce, USDA Choice beef and the SimplyNature line of products, free of artificial colors, flavors or unnecessary enhancers. ALDI also recently introduced its liveGfreeTM gluten-free product line.

Customers can expect to find the most commonly purchased items sold under ALDI exclusive brands for prices up to 50 percent less than traditional supermarkets, according to ALDI. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

ALDI exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 8 p.m. on Saturday and from 9 a.m. to 7 p.m. on Sunday. ALDI accepts cash, debit and EBT/Quest cards.

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