Lakewood Business Offered Grant from Comcast RISE Program

TS Property Management, Inc. in Lakewood is among 69 Black, Indigenous and People of Color (BIPOC)-owned small businesses in Washington that will be offered technology, and, or marketing resources as a part of the Comcast RISE program. These recipients of this latest round of grants are part of nearly 2,500 entrepreneurs nationwide who have been selected as awardees since its inception November, including approximately 100 in Washington.

TS Property Management will be offered services from Effectv, the advertising sales division of Comcast Cable that includes turnkey 30-second TV commercial production, plus a media strategy consultation and a 90-day linear TV media campaign.

According to a National Bureau of Economic Research study, the number of Black business owners plummeted last year from 1.1 million to 640,000 in four months — a 41% loss. Other minority communities also experienced deep losses, including immigrant (a 36 percent drop), Latinx (32 percent), and Asian (26 percent) business owners.

Comcast RISE was formed in 2020 to give BIPOC-owned small businesses the tools needed to not just survive, but thrive. The program provides grants to Black and BIPOC-owned small businesses nationwide, which includes Hispanic and Asian American owned businesses among others. Comcast also announced a goal to support 13,000 small businesses by 2022 through the program with a TV campaign, production of a TV commercial or consulting services from Effectv; or computer equipment, internet, voice or cybersecurity from Comcast Business; or a monetary grant.

Through Comcast RISE, the company creates sustainable impact and meaningful support for communities that have been hit hardest by the global pandemic and the BIPOC-owned small businesses that shape them. More BIPOC-owned small businesses throughout Washington are encouraged to apply now and take advantage of this opportunity Eligible businesses can apply directly online at www.comcastrise.com/apply/.

Eligible businesses in Washington can apply for the following:

• Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including:
  • Media: A linear TV media campaign to run over a 90-day period.
  • Creative Production: Turnkey 30-second TV commercial production, plus a media strategy consultation and a 90-day linear TV media campaign.
  • Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to drive business.
• Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.)