Business & Tech

AMC Theatres Delaying Summer Reopening In Wisconsin

The delay was prompted by a spike in coronavirus cases and changes in the expected release dates of new films.

AMC Theatres on Thursday announced it will again delay reopening amid a surge in coronavirus cases in several U.S. states and a shift in the release dates for Warner Bros.' “Tenet” and Disney's “Mulan.”
AMC Theatres on Thursday announced it will again delay reopening amid a surge in coronavirus cases in several U.S. states and a shift in the release dates for Warner Bros.' “Tenet” and Disney's “Mulan.” (AP Photo/Paul Sancya)

ACROSS WISCONSIN—The company previously set its reopening date for July 15 and then delayed it to July 30. The theater chain now plans to open locations in “mid to late August,” according to multiple reports.

AMC Theatres has six locations in Wisconsin.

Earlier this week, Warner Bros. announced that it was taking “Tenet” off the release calendar but still planned to open the film at some time in 2020. Disney also is expected to delay its premiere of “Mulan,” and other major movies are considering new release dates.

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Previously, AMC Theatres expressed “substantial doubt” that the company could keep operating if pandemic-related closures continued. In its most recent earnings statement, the company reported a $2.2 billion loss as a result of coronavirus closures.

AMC also said it planned to open theaters as soon as it is safe and allowed under health and social distancing guidelines.

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In June, after facing harsh online criticism, the company announced all guests would be required to wear masks once theaters do reopen.

AMC also plans to put a number of safety measures in place for moviegoers, including personal protection equipment, cleaning protocols, limited theater capacity and blocked seating.

“We are confident we are taking the necessary steps on a broad array of fronts to ensure AMC’s future success as we navigate these turbulent and uncertain times,” AMC CEO Adam Aron said in a statement.

AMC has 1,000 locations across the globe, with more than 11,000 screens, according to its website.

Here are the AMC locations in Wisconsin:

  • AMC CLASSIC Desert Star 15
    1301 Kalahari Dr Baraboo, Wisconsin 53913
  • AMC CLASSIC Oakwood 12
    4800 Golf Rd Eau Claire, Wisconsin 54701
  • AMC CLASSIC Johnson Creek 12
    420 Village Walk Ln Johnson Creek, Wisconsin 53038
  • AMC Madison 6
    430 North Midvale Blvd Madison, Wisconsin 53705
  • AMC CLASSIC Manitowoc 10
    2555 S 44th St Manitowoc, Wisconsin 54220
  • AMC Mayfair Mall 18
    2500 N Mayfair Rd Ste M186 Wauwatosa, Wisconsin 53226

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