Racine Unified School District Earns Four Spectrum Awards in School Communications

RACINE -- The Racine Unified School District (RUSD) was recently honored by the Wisconsin School Public Relations Association (WSPRA) with three Spectrum Awards of Merit and one Spectrum Award for Excellence for its work in school communications.

WSPRA presented the awards at its recent annual conference in Sheboygan, Wis. RUSD earned Awards of Merit for its staff email newsletter Pathways, its campaign promoting open enrollment and its RUSD core values video. The District won an Award of Excellence for its 2015 Annual Report to the Community.

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts.

“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Sarah Heck. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s public schools.”

WSPRA’s Spectrum Awards are judged by members of the Illinois School Public Relations Association (INSPRA) on a four-point scale in four areas: goals and objectives, research and planning, execution and evaluation and results.

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image: racine unified school district