Madison native named sales director of Valpak

Andy Riesch, a Madison, Wisconsin native, has been named sales director of Valpak of Madison. Valpak, a national leader in direct mail and digital marketing, has been serving local businesses and residents in the greater Madison area since 1997. Riesch is currently mailing Valpak's signature Blue Envelope of saving to approximately 130,000 households throughout Sauk, Columbia and Dane counties and publishes savings online and mobile through valpak.com.

Riesch has more than a decade of experience in marketing and sales. Prior to his new position, he was with Valpak of Southeast Wisconsin from 2011-2016 and a four-time President’s Club winner, acknowledged for outstanding sales and client advocacy. Additionally, Riesch worked as a business development manager for MTI Connect, a marketing automation and direct marketing services company, and served as the director of sales and marketing for four Falbo Bros Pizzeria locations throughout greater Madison.

In his role as sales director, Riesch will provide leadership and strategy for all print and digital media sales efforts in the Madison market.

“I had my first experience with Valpak as a buyer for another local franchise business. I was so impressed with my sales rep and the quality of Valpak’s service and the results, that it led me to join the company,” said Riesch. “In my new role, I look forward to continuing to build relationships with more local businesses and serving the residents of the greater Madison area.”