ABV Social Closes Permanently At The Mayfair Collection

WAUWATOSA, WI—ABV Social, a sports bar and restaurant, shuttered its doors on Dec. 27. The restaurant was located at the Mayfair Collection, 11200 W. Burleigh St.

The restaurant was the last of four by Phoenix Hospitality Group to close.

Phoenix Hospitality built and opened four restaurants at The Mayfair Collection starting in late 2015: ABV Social, Taqueria El Jefe, Café Grace and Osgood's.

Osgood's, a retro fast-food closed in February. The plan was for the space to be re-purposed, property managers said. Cafe Grace—the upscale French bistro — closed shortly after. Taqueria El Jefe closed in November.

Owners of ABV Social posted on Facebook:

"We would all like to say thank you to all of our guests for their support over the years; as well as for becoming part of our 2nd families. Thank you to all of the staff, past and present (including those not pictured). We will all miss everything from the building, those who entered it, the drinks, the food.....new adventures here we come!"

Brenton Schrader, vice president for retail leasing and marketing at HSA Commercial Real Estate, which developed Mayfair Collection, told Patch it was a very competitive restaurant landscape even before the pandemic.

Schrader said it was the combination of the existing competition, occupancy restrictions, and decline in dine-in business because of the pandemic that became too much to bear for the Phoenix Hospitality Group (operator of ABV, El Jefe, and Cafe Grace).

"Like most restaurant operators, it was an awfully tough year for them," Schrader said.

Schrader said he remains optimistic about the potential to emerge from the crisis "with a reinvigorated restaurant line-up that we are hopeful will excite our customers and on-site residents."

He told Patch there is a replacement lined up for the ABV space that customers and neighbors will love and an announcement will be made within the next two weeks.