Bay Area Startup Flubs Thanksgiving Grocery Delivery

SAN FRANCISCO, CA — There may much to be thankful for even in a godawful year such as this.

But after its Thanksgiving Day debacle, it’s safe to say that for many of its customers, a San Francisco-based grocery delivery startup didn’t make this year’s list.

Good Eggs left customers scrambling on Thanksgiving after flubbing most of the 3,700 turkey deliveries and side dishes it had promised to deliver in a blog post. The grocery company serves nearly all of the East Bay.

Chief Executive Bentley Hall blamed the fiasco on an outage at the company’s warehouse in an apologetic Twitter thread in which he acknowledged being “deeply disappointed by our failure to deliver all of our Thanksgiving groceries,” and said “I am fully responsible for the results.”

Good Eggs said it will issue refunds to impacted customers.