Danville Announces New 'Live Locally' Marketing Campaign

From The City of Danville: As a means of driving economic vitality, the Town of Danville has announced a new visual brand and marketing campaign based around the concept of “Live Locally.” New elements of the branding include custom logos, a custom color palette, and custom photography, all inspired by Danville’s heritage and landscape. The marketing campaign includes the new tagline “Live Locally,” and new hashtag #LiveLocallyDanville.

“The new branding and marketing shines a spotlight on Danville, and inspires a visit to the unique businesses within the community,” said Assistant to the Town Manager Nat Rojanasathira. “We’re excited to have brand tools that weave together our parks, heritage businesses, and family-friendly community, and tells the story of what it means to truly ‘live locally’.”

The branding and marketing campaign was developed collaboratively over the past eight months through community brand workshops, Town Council sessions, and interviews with locals led by the branding and marketing firm, Bellweather Agency. The new visual brand includes:

• Custom logos inspired by the Danville’s oak tree and oak leaves.
• Custom photography, much of it created by the community. The custom images are created via a photographic process called cyanotypes—a process that relies on accessible art supplies and sunlight. Images have already been created by town residents and employees, with future community workshops planned.
• Custom color palette, inspired by Danville’s landscape and scenic outdoor spaces.

“The brand is inspired by Danville and created with Danville residents and business owners. We are thrilled to be a part of this collaboration,” said Bellweather Agency Chief Creative Officer Emily Lessard.

“Danville is made up of distinctive brick-and-mortar retail, restaurant, and service businesses. This, joined with the vast array of heritage, culture, distinctive parks and trails creates personal experience you can’t find anywhere else. Danville also has dozens of heritage businesses, which have been operating for over a decade,” said Economic Development Manager Jill Bergman. “Residents living locally contributes to Danville’s economic vitality. For every $50 spent here, an average of $23 is reinvested in the community by the Town and local business.”

Keva Dodd, owner of Whim House, a contemporary home furnishing and gift store in downtown Danville, was involved in the community branding workshop. “The retailers in Danville strive to offer special, well valued items and concierge services which many times are not offered at big chains or online,” Dodd said. She added, “The new branding campaign champions the theme of "live locally," which I think is key to keeping our community vital and unique."

The new branding and marketing campaign will be rolled out in digital and print materials throughout the next year, and be used on all the town’s social media channels. Residents, business owners, and visitors are asked to help tell the story of the Danville by using the #LiveLocallyDanville hashtag.To learn more, follow Danville on Facebook, Instagram, or NextDoor.

For more information, contact Economic Development Manager Jill Bergman at (925) 314-3369 or jbergman@danville.ca.gov.

Images Courtesy of The City of Danville