Update: Are You Offended By This Crunch Fitness Advertisement?

Updated at 1:20 p.m.

Here is the response to the story from Christina DeGuardi, Senior Vice President of marketing, branding and communications at Crunch:

This particular ad is one of several ads that are running in select cities across the country. It was meant to over-exaggerate the excitement and enthusiasm many of our members express when they participate in the Crunch experience. It was inspired by actual tweets from Crunch members. That being said, we are sensitive to the feelings of the communities in which we do business and do apologize to anyone who may have taken offense.

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If you've parked in Danville recently, you might have returned to your car and found a pretty bold flier on your windshield.

The advertisement for the Blackhawk fitness center Crunch Fitness, (shown above) reads, "GO FROM...UUUGHHH...Going to the Gym...TO...Goin' to the Gym MOTHERFU©&@Z!"

A Danville man told Patch he was "displeased" when he returned to his car after dinner with his family last week to see the advertisement on his car.

Crunch Fitness has since stopped handing out the fliers.

Shabnam Amiri, a Crunch Fitness membership adviser, said, "I think we were trying to be hip, but we threw (the advertisements) all out."

What do you think of the advertisement? Was it offensive, or just a clever advertising campaign? Tell us what you think in the comments section.