Livermore Gift Card Initiative Kicks Off To Support Businesses

LIVERMORE, CA — The city, county and downtown association launched this month a new initiative to support local businesses through the sale of gift cards.

Dubbed Gift Livermore, the program is the brainchild of Livermore Downtown.

"Buy from your favorites, but also try some of those that just may be a new favorite," Livermore Downtown wrote in a statement.

Purchase a gift card from your favorite participating Livermore business and receive a thank-you incentive from the business. The lineup includes a range of favorites including First Street Alehouse, Posada, Uncle Yu's at the Vineyard, Demitri's Taverna, Murphy's Paw, Joya Yoga & Cycle and more. Wineries, hair salons, wellness businesses and a wide range of other shops are also participating.

Buy the minimum $40 gift card and get a $15 bonus gift card; spend $75 and get a $25 bonus gift card. The bonus gift cards are thanks to funding from the city of Livermore and Alameda County, according to the statement.

Mayor Bob Woerner encouraged the public to participate at whatever level residents can.

"Gift Livermore helps our small businesses and our residents exactly when they need it most," said Adam Van de Water, the city's Office of Innovation and Economic Development, in a statement. "By shopping locally we invest in what makes Livermore unique and we keep those dollars recirculating in the local economy where they generate more city funding."

Buy your gift card here.