Business & Tech
Laemmle Announces Reopening Date, Featured Movies
The theater launched a virtual cinema during the pandemic where movie goers could stream indie films from their couch.
NORTH HOLLYWOOD, CA — Laemmle Theatre in North Hollywood will reopen April 9, joining numerous businesses across the city that in the wake of Los Angeles move to the orange tier of coronavirus restrictions.
"At least locally, the virus is still in retreat, so kudos to all SoCal residents for helping stave off a fourth surge so far," Laemmle wrote. "We’ll do our part with our enhanced safety measures in compliance with the CinemaSafe protocols developed by the National Association of Theatre Owners."
Movies that will be screened include multiple 2021 Oscar nominees such as "Another Round," "Quo Vadis, Aida" and "The Man Who Sold His Skin." The blockbuster "Godzilla Vs. Kong" will also be on display, or those looking for more of a drama can check out the South African film "Moffie."
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The movie theater, which also has locations in Glendale, Santa Monica, Pasadena and more, says their buildings will now have enhanced ventilation, plexiglass barriers and reserved seating to promote social distancing. Capacity will be limited to 50% as long as the county remains in the orange tier.
Laemmle has been closed since March 2020, when movie theaters were forced to close under state health orders. The theater has stayed afloat during the pandemic by going online with Laemmle Virtual Cinema, partnering with indie distributors to offer film rentals through the Laemmle website. More recently, they held "popcorn pop-ups" in NoHo, West L.A. and beyond to give movie goers a taste of their favorite movie snacks.
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The virtual cinema will continue running for those who'd rather watch movies from home.
"Our veteran general managers have returned, like cavalry coming over the hill, to ready our theaters and make sure the reopening will be safe," Laemmle said.
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