El Paseo Shopping District Wins Tourism Award

From El Paseo: The El Paseo Business Improvement District, a 15-year partner of FG Creative, was awarded the “Palm Award” at the Annual Oasis Awards of the Greater Palm Springs Convention & Visitors Bureau (CVB) on May 9th. The Palm Award is given to a business demonstrating outstanding partnership with the CVB and dedication to the tourism industry by partnering with other businesses.

Accepting the Palm Award:

Through its partnership with FG Creative, El Paseo has become the most sought after shopping destination in the Coachella Valley for locals and visitors alike. In partnering with the CVB on campaigns such as “Summer Chill,” FG Creative has been able to continue to drive visitor business to El Paseo year-round. By promoting El Paseo as a first-class shopping district, FG Creative and the CVB are able to market the El Paseo experience as one part of what makes the whole destination so appealing.

The unique award is a Palm Desert inspired print from Palm Springs artist SHAG, titled “Talking Shop.” The artwork can be seen on display at the Chartwell Properties office on El Paseo.

Photo courtesy of El Paseo