Grillbox Is Offering The Ultimate Grilling Kit Experience

This Patch article is sponsored by Grillbox.

Grillbox is a Silicon Valley startup that delivers fresh, ready-to-grill burger kits and sides so you can skip the store, skip the prep and fast-forward to the fun part: grilling! With its customizable box, you can satisfy even the pickiest guest or family member.

The delicious food is prepared daily and is delivered in an insulated bag for maximum freshness and convenience. Plus, its packaging is compostable and eco-friendly.

We caught up with Sanad Alsouz, founder and CEO of Grillbox, to learn more about the innovative company.

Patch: How long have you been doing business in town?

Alsouz: Grillbox was launched in July 2019.

Patch: What attracted you to the line of work you’re in, and how did you get started?

Alsouz: I came up with the idea for Grillbox when I was planning an American-themed BBQ party to celebrate my U.S. citizenship. When I started shopping for the party, I was amazed at the time, cost and wasted food I experienced. The party was a hit, but I knew there had to be a better way. When I called my friend Alex, who has owned and operated restaurants for 10 years, he was immediately sold, and we started working on Grillbox right away.

Patch: If you had to sum up your business mission to a stranger in five words, what would those words be?

Alsouz: Ultimate grilling meal kit experience

Patch: What’s the biggest challenge or most difficult moment you’ve faced in your job?

Alsouz: As a delivery-only food startup, spreading the word about Grillbox has been the most challenging part. Typically, food establishments rely on footfall for exposure; and since our presence is online only and limited to our delivery zones, we have to be creative and efficient with our marketing efforts.

Patch: What’s the most satisfying part of your job?

Alsouz: I am passionate about designing for user experience and "feel," which I learned while managing design projects for consumer electronics. I get super excited when we add small details, such as bamboo tongs or wet wipes, that enhance the overall user experience.

Patch: How would you say your business or organization distinguishes itself from the others?

Alsouz: Apart from being the only non-subscription-based meal kit delivery service, we created this brand with one thing in mind: customer satisfaction. We studied and created every aspect of the customer journey, from the user-friendly order interface to the patty thickness, as well as sourcing quality ingredients, cutting the lettuce in a circular shape for easy stacking and a heavily insulated thermal bag for maximum freshness upon delivery.

Patch: What’s the best piece of advice you’ve ever been given when it comes to success?

Alsouz: Be prepared. if you fail to prepare, you prepare to fail.

Patch: Are there any new projects or endeavors you’re working on that you’re extra excited about?

Alsouz: We are working on bringing the Grillbox experience to catering for companies. We want to offer fresh, customized and fun catering experiences that do not cost an arm and a leg. If you want your team to think outside the box, get them Grillbox!

Patch: Do you have any events coming up in your community?

Alsouz: We are active in setting up events in the community, but due to the unfortunate conditions with COVID-19, we are following social distancing guidelines for everyone’s safety.

Patch: How can Patch readers learn more about your work and business?

Alsouz: Find us online or check out our Instagram.