LA's First Oceanfront Music Festival Coming To South Bay

REDONDO BEACH, CA – The BeachLife Festival, LA's first-of-its-kind beach front music festival, will bring together more than 40 bands and musicians, California culinary stars and multiple surf and skateboarding components for a three-day immersive experience celebrating Southern California beach culture, it was announced Tuesday.

The festival will be from May 3-5 at the scenic Seaside Lagoon water park in Redondo Beach, the press release said. Festival founders will invest "substantial capital" into transforming the saltwater lagoon and surrounding areas into a classic California beach village-like atmosphere, complete with a built-out immersive venue and three stages.

The BeachLife Festival was founded by L.A. native Allen Sanford, a restaurateur-turned-tech-music entrepreneur, and his business partner Rob Lissner, a former tech executive. The two previously co-founded LiveList, a free live streaming platform that broadcasts thousands of concerts and festivals from around the world, the press release said. The platform is partnering with The BeachLife Festival to deliver the premier “content first” festival of this scale by broadcasting exclusive live music, backstage interviews, on the ground experiences, and more globally.

"Having worked with major festivals around the country, we saw an opportunity to distinguish ourselves in the space by creating a content-first festival; something we haven't seen before,” said festival co-founder Allen Sanford, who is also known for his Hermosa Beach summer concert series. “Every artist, stage, and activation at BeachLife is designed to maximize content creation and contribute to a highly engaging online experience while keeping our live audience experience intimate.”

While embracing the Southern California beach music scene, the festival will create a "highly-integrated level of engagement between artists and guests, even before the musical acts take the stage," the press release said. Leading up to the festival, the musical acts will produce exclusive content to highlight their connection to California’s beach culture.

“We’re creating an eclectic festival that features a wide array of artists and great food and drink, and one that shines a light on the beach and ocean-related causes,” said The BeachLife Festival Creative Director and Pennywise frontman, Jim Lindberg. “I’ve played and attended some of the best music festivals in the world, so I’m taking those experiences to make this a truly one-of-a-kind festival that patrons and participants, alike, will remember for years to come. And, we’re going to have a great time doing it.”

Advance three-day general admission tickets and passes are available starting on Monday, Dec. 10 at 7 a.m. at a discount rate of $209. A limited number of advance three-day VIP passes are also on sale for $599. VIP passes include a dedicated VIP express entrance, unlimited “in & out” privileges, premium bathrooms, ahangout lounge and pool featuring seating and shade, elevated viewing decks with unobstructed views of the stages (limited), and preferred restaurant reservations. To purchase tickets, visit The BeachLife Festival website.

A percent of ticket sales will be donated to several charitie, including: Surfrider Foundation, 5 Gyres and Redondo Beach Police Foundation, with additional non-profits forthcoming.

The BeachLife Festival will be located at Seaside Lagoon, 200 Portofino Way, Redondo Beach, CA 90277.

Photo courtesy of The BeachLife Festival