Letter: Santa Cruz Co. Tourism Can Help Power America’s Economy

It's possible if Congress acts now, writes Maggie Ivy, CEO of the county tourism marketing agency Visit Santa Cruz County.

Santa Cruz County Sheriff Talks Injustice, Police Accountability

Sheriff Jim Hart says in an open letter that "enough is enough" when it comes to institutional violence experienced by people of color.

Food is Not Just Fuel, its a Pleasure!" says Christina Waters, PhD, Food & Wine Columnist

Hear about Ms. Waters' love affair with food, and join her for an intimate, interactive conversation on Thurs, Oct. 19 at New Leaf.

Grab Your Forks! Santa Cruz Restaurant Week Starts Wednesday

Featuring 3 course meals, restaurants are scattered through the Santa Cruz Mountains, the city of Santa Cruz and beyond. Enter for freebies.

7th Annual Artisan Gift Fair (All Gifts $25 and under)

Shop Local and discover unique, handmade treasures and gifts for the holidays at the 7th Annual $25 and Under Artisan Gift Fair

20% OFF PAPERBACK FICTION

Work From Home, Consultant Part Time - International Au Pair Program

125 Great Business Ideas to Release Your Inner Entrepreneur

Who's Hiring in Santa Cruz: Doc Auto; BRG Sports; City Library Assistant

Patch rounds up local listings to help your job search.

Best of Santa Cruz: Synergy HomeCare Lauded for Achievement

Enter To Win $25,000

The Wells Fargo Works project is award five small businesses $25,000 plus professional mentorship. Find out how you can enter here.

Who's Hiring in Santa Cruz: SC Community Health; Bilingual Nurse; Portrait Studio

Patch rounds up local listings to help your job search.

Great Crowdfunding Sites to Help Make an Idea Into a Business

Enter To Win $25,000

The Wells Fargo Works project is award five small businesses $25,000 plus professional mentorship. Find out how you can enter here.

Odonata South Grand Opening, June 21

Is This Really the Definition of 'Small' Business?

The Small Business Administration is increasing the number of employees and annual revenue benchmarks for businesses to qualify for financial assistance.

Summer Reading Program

Last Chance to Win $25K to Help Your Business

The Wells Fargo Works project is award five small businesses $25,000 plus professional mentorship. Find out how you can enter here.

U.S. House Approves Permanent Small Business Tax Breaks

Republicans largely support the measure, but Democrats say it will force spending cuts in other areas.

Who's Hiring in Santa Cruz: Dominican Oaks; Dominican Hospital; SC County

Patch rounds up local listings to help your job search.

Hey, Santa Cruz! 'Shopping Cart Dance' Your Way To Fame In Staples Commercial!

Imaginary cart. Real contest. Entries due by June 23.

Santa Cruz Company Named Semifinalist in 'Big C' Competition

Survivalift's "Expandeau" helps women during the painful transition from mastectomy to reconstruction and was developed by a local breast cancer survivor.

Who's Hiring in Santa Cruz: Police Records Tech; Bookshop Santa Cruz; Chaminade Resort

Patch rounds up local listings to help your job search.

New Leaf Partners with Rainbow Light for Women's & Children's Health

Awesome Video! 'Santa Cruz Guitar Co. | Richard Hoover Among Giants'

Short film narrated by Richard Hoover, founder of Santa Cruz Guitar Co., who describes his "conducive to the quirky" city and the making of his instruments.

Hiring at Bookshop Santa Cruz

Who's Hiring in Santa Cruz: Rockstar Energy Drink; Grassroots Campaigns; Starbucks

Patch rounds up local listings to help your job search.

Big Business Good for New Products, but Bad for U.S. Jobs: Gallup Survey

A majority of respondents said big business is bad at growing the U.S. economy, and favored small business innovations.

See Mother-Daughter Artist Team from Santa Cruz at Upcoming Fairs

The fabulous jewelers will be at Beth Purcell Mosaics' spring fair May 31 - June 1 in Santa Cruz.

Here's How You Can Win $25K to Improve Your Business

The Wells Fargo Works project is award five small businesses $25,000 plus professional mentorship. Find out how you can enter here.

FDA Recalls Hummus, Dips Due to Possible Listeria Contamination

The affected brands were sold nationally at Target and Trader Joe's stores.

Big Tips for Small Business with Freelancer.com's Nikki Parker

Outsourcing, crowdfunding and getting things done for small businesses in the global web economy

Who's Hiring in Santa Cruz: Ranger; Ecology Action; Happy Herb Shop

Patch rounds up local listings to help your job search.

These Must-See Sandwich Boards Will Crack You Up

FREE (hugs), (cold) BEER. Eye-catching, clever and inviting are three keys to mastering the sandwich board. What are your tips for signs that demand customers' attention and business?

UCSC Grads Create Computer Device, Land Big Bucks With Kickstarter Campaign

The engineering-minded pair has raised nearly $50,000 in less than two weeks.

Hula School of Santa Cruz Infuses First Friday with Aloha Spirit

Santa Cruz Chamber Luncheon: 'The End of Economic History (As We Know It)'

Is Your Business Ready for the Shark Tank?

Other business from Patch towns have survived the Shark Tank. Learn how you can get on the show, and a few tips to help if you get there.

Who's Hiring in Santa Cruz: Davey Tree; SlingShot Connections; Trader Joe's

Patch rounds up local listings to help your job search.

Free Sandwich Giveaway at New Togo's in Santa Cruz

Located in Almar Shopping Center, the new Togo's is offering 1,000 6-inch "Hot Pastrami" and "Turkey and Avocado" sandwiches. Free!