CA Company's 'Snackable Marshmallows' Coming To Target

SONOMA, CA --SmashMallow, the "snackable marshmallows," launched by a Sonoma company will soon appear on Target shelves. Sonoma Brands this week said its product will be available at the retail giant beginning in February.

The venture fund unveiled SmashMallow in August 2016. Describing it as a sweet treat on-the-go, the company said SmashMallow is better for you than most other desserts.

Food Navigator reported the product is "already in 10,000 stores with a predicted run rate of $30 million by the end of 2018."

Also this week, Sonoma Brands said SmashMallow would become a "freestanding entity," Forbes magazine reported. CEO David Lacy will lead the new company.

Sonoma Brands was founded by Jon Sebastiani, who is also the mastermind behind Krave, the beef jerky already found at Target stores, Forbes reported.

Next for the company is a product called "Zupa Noma, described as ready-to-sip "superfood soups,'" Forbes reported.

--Photo courtesy of SmashMallow