Ethel M Chocolates Launches Spring Inspired Collection

Ethel M Chocolates, celebrating their 36th year, has launched a new spring inspired collection of chocolates and treats. Just in time for Easter, the Nevada based gourmet chocolate company has added a milk chocolate strawberry crème egg and a dark chocolate raspberry crème egg as well as new small packaged gifts to their extensive line of treats.

New hatching chicks design

In addition to new confections to fill holiday baskets, Ethel M has redesigned their Easter packaging with a contemporary egg shaped box housing an 8 - piece assortment of chocolate eggs available in hatching chicks and hoppy bunnies shapes.

New hoppy bunny design

new open faced small assortment box

Ethel M Chocolates has also repackaged their 16-piece tins with their classic chocolate collection, satin crèmes and mixed pecan brittle. The new packaging features a springtime design of colorful flowers and is a perfect Mother’s Day or Father’s Day gift.

Other holiday items include the festive hoppy Easter basket including the 24-piece brittle, 12-piece satin crèmes, two mint dark chocolate bars, two chocolate pecan packs and a caramel apple; a plush stuffed Easter bunny and a new open faced box of four signature chocolates.

Ethel M Chocolates opened in 1981 when Forrest Mars Sr., the man behind Mars, Snickers and M& M's, wanted to start a chocolate company to honor his mother Ethel's traditional way of making gourmet chocolates. Today, the company still makes chocolates the old fashioned way with no preservatives.

On April 15 and 16, Ethel M Chocolates will celebrate their Easter Weekend Spring Spectacular where friends and families can join in a fun-filled Easter celebrating at their factory store and cactus garden in Henderson, Nevada. Festivities will include face painters, balloon artists, a bounce house and pictures with the Easter Bunny. Guests can also shop for the perfect Easter gift at the on-site factory store.

The new spring inspired chocolate collection, as well as the entire product line of Ethel M treats, can be ordered online at www.ethelm.com.