Iliza Shlesinger and “Keep the Dive Alive” Campaign

In time for National Dive Bar Day this summer, Seagram’s 7 Whiskey, along with actor and comedian Iliza Shlesinger, announced the launch of the new “Keep the Dive Alive” campaign.

With videos covering everything to reminding patrons how to order a 7&7 cocktail to suggesting what to do with the sweatpants we’ve been wearing all year to sharing tips on how to ultimately be better patrons, Iliza and Seagram’s 7 are releasing a series of ‘training materials’ to support the reopening of small businesses, including local dive bars.

Videos from the campaign will be released on Seagram's 7 Instagram (@Seagrams7), with the first teaser video out TODAY to share what is to come.

Additionally, earlier this week, Iliza and Seagram’s 7 kicked off the Keep the Dive Alive campaign just ahead of National Dive Bar Day on 7/7. During the event, Iliza spent the evening whipping up classic Seagram’s 7 cocktails for guests and sharing all about the brand’s new campaign.

“I couldn’t be more excited to team with Seagram’s 7 on their new ‘Keep the Dive Alive’ campaign. I did some of my first stand up gigs at dive bars so I loved to see that they as a brand were so committed to helping make a difference to save these places. I was so inspired by their cause that I’ve donated an additional $7,000 to go towards the Main Street Alliance grant fund.” - Iliza Shlesinger

Starting today until July 24, for every share of the “Keep the Dive Alive” content from the brand’s Instagram, Seagram’s 7 will donate $7 (up to $77,000) to Main Street Alliance, a nonprofit organization committed to supporting small businesses including dive bars. As part of the partnership, Main Street Alliance will be awarding 22 grants for the amount of $3,500 to help these businesses.

Consumers over the age of 21 can support the campaign by sharing the brand’s “Keep the Dive Alive” content on Instagram with the hashtag #KeepTheDiveAlive or head to their favorite neighborhood bar.