Newtown Business Spotlight: Just Play

Every local business has a story worth sharing with the community. And that’s the belief behind this new, exciting series we’re kicking off at Patch — to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.

Our first business shares their story below.

Business: Just Play
Owners: Mark and Kara Gerace
Website: www.JUSTPLAYct.com
Address: Edmond Town Hall, Newtown ct

How did you come up with the name?

Encouraging children to have fun and ‘just play’ sports, games and activities. Staying active and socializing and competing with friends.. is what it is all about!This program is set up to encourage responsibility as there are no referees, no time to sit out... reminiscent of the the old school yard!Children do not have drills or practices sessions... they come and Just Play sports games!

Why choose that location? Why start a business in this town?

Children in Newtown are very successful academically and in the area of competitive sports... this program helps develop that student and competitor by allowing kids to make their own teams, follow the rules independently and have fun...

Briefly, what business are you in?

After school activities

What’s the most difficult moment or challenge you’ve faced as a business owner?

Marketing!

Were there any challenges that made you second guess your decision to be an entrepreneur?

Absolutely! too many to count.. but we knew how much fun it would be for the children and how it is a great way to make friends and make the transition to Intermediate school that much easier!

What’s been your favorite moment or proudest achievement since opening?

The fun all the kids have when they are competing and having fun!

What’s the most innovative idea your employees or customers have had that you put into practice?

Our children have inspired us to to develop certain logos for the program and really keep us interested in what kids want to do and really want to play!

How do you deal with difficult customers?

It is a small town with a great group of families. If we had ever found a youth to be non-compliant... he/she was not invited back. We are dedicated to the safety of the children involved!

How does your business give back or get involved in the community?

We offer free sessions and always make a spot for anyone struggling socially.

Are you a local small business with a story to tell? Send it to us by clicking here.