Business & Tech
Norwalk-Based Reed's Inc. Expands North America Distribution
The company will establish a larger Canadian presence for their world-famous Reed's Ginger Beer and Virgil's handcrafted sodas.
Press release from Reed's Inc.:
Feb. 5, 2021
Reed’s Inc. (NASDAQ: REED), America’s #1 ginger company, today announces a distribution partnership with Unique Foods Inc. to expand the company’s retail footprint throughout Canada.
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The new master agreement between Reed’s Inc. and Unique Foods, Canada’s leading distributor for healthy beverages, will establish a larger presence for the company’s world-famous Reed’s Ginger Beer and Virgil’s, their line of handcrafted, all-natural sodas. The strategic partnerships will provide increased availability for Reed’s Ginger Beer in both Extra and Original varieties, and Virgil’s handcrafted sodas, in Root Beer, Vanilla Cream, Black Cherry and Orange Cream flavors, across all channels of business in Canada.
“We are thrilled to launch this new partnership with Unique Foods, and we look forward to further developing our Reed’s and Virgil’s brand presence and availability in Canada,” shared Norman E. Snyder, CEO of Reed’s, Inc. “Consumers are looking for all-natural and healthier beverages, and this enhanced distribution infrastructure now brings our portfolio to a wider audience in the Canadian marketplace.”
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Providing the better-for-you alternatives that consumers have been seeking, Reed’s Ginger Beer is crafted with REAL fresh ginger root, natural fruit juices, honey and spices in a Jamaican-inspired recipe, while Virgil’s handcrafted sodas delivers bold, classic flavors without the preservatives, artificial colors, or GMO-sourced ingredients.
“In our 25th year of business, we’re excited to be partnering with Reed’s and Virgil’s, and look forward to a long and prosperous relationship with them,” stated Jon Silver, President of Unique Foods. “For over two decades, we have specialized in importing specialty, high-end & healthy products to Canada, and Reed’s Inc. couldn’t be a better fit to join our beverage portfolio.”
To learn more about Reed's Inc., please visit the Reed's website and the Virgil’s website or call 800-99-REEDS. Follow Reed's on Reed’s Twitter, Reed’s Instagram, and Reed’s Facebook (@drinkreeds), and Virgil’s on Virgil’s Twitter, Virgil’s Instagram, and Virgil’s Facebook (@drinkvirgils).
This press release was produced by Reed's Inc. The views expressed here are the author's own.